Brand loyalty can help in reducing threat to AirAsia too. Based on that statement, the competition among airplane industry will become more grow, traffic volume also would be increase, and also the Asian air travel market has always been intense.
For the recommendation, AirAsia can use the available resources and capital to increase the frequency of this route. In conclusion, by using this system effectively, efficiency, customer satisfaction, fast and secure in buying a ticket already met.
Combination of these 2 levels for all flight will be the best effective method.
BGC matrix The star will shows about the high growth and high market shares. While for the stakeholders who are both interested and powerful will be the one who needs to be satisfied at first. Even companies adopt general management to sustain profitability by reducing the defects or costs, and improving operations process in order to increase productivity, they may not succeed in the competition because they perform only similar activities better than competitors but do not create distinctive competitiveness.
In conclusion, with there believes to make a low possible fare for to the customer, AirAsia was becoming an Airline company that is chosen by so many customers. Cost can be the competitive preference and determines the market position in LCC industry.
Supplier can be a source of power over the firm. AirAsia Company can compete with the other competitor in the airline industry if they can cut costs through lower salaries and reduced overhead.
Cost benefits to AirAsia because it can be eliminated in more resource consumption time financial. The purpose of this analysis are for identify the internal and external factor that AirAsia need to consider to be low cost carrier in airplane industry.
Pharmaceuticals Company will be the good example. In addition, AirAsia can think of giving extra luggage allowance to 25 Kg to the passengers. For the strength part, AirAsia has maintained the low operational and maintenance cost by changing the type of Airbus from Boeing to A AirAsia Japan - Airline code: AirAsia can be possibly competing with another airplane industries if they can make efficiencies to reduce cost and make the low possible fare than another airplane industries.
While for the mission of AirAsia, AirAsia wants to be the best airline company to work whereby employees are treated as part of the big family. This is because, strategic management becomes important in AirAsia due to the following reasons.
To see and appreciate the world from the perspective of others has become a matter of survival business. But, the subsidiaries are very subordinate on headquarters for the new process and products. And than, AirAsia is one of the companies with good company strategic management and has a successful story in the airplane industry in the world.
Law will tell people what to do and values will affect people what should do. But being a low cost leader, AirAsia an upper hand because its cost will be still the lowest among all the regional airlines.
BusinessDictionary, value chain can divide into primary activities and supportive activities 2. First, is the ever-increasing oil price. AirAsia now becoming the leading low cost carrier airline in the world and the achievement that AirAsia received to ascertain that AirAsia is one of the best airplane companies.
The cost leadership in AirAsia Company is already approving because AirAsia more focused and concentrated in the lowest cost carrier in airplane industries. Regarding to the importance of strategic management for AirAsia Company, the next part will discusses about the current issues that happened in AirAsia Company.
AirAsia Philippines - Airline code: Based on the Datuk Tony Fernandez said, AirAsia can be growing in the airline business if they can control their cost. Based on the statement, the complexity and unique of the airline industry, AirAsia need to come out with the greatest strategy to compete with their rival in the same industry.
Besides, AirAsia also introducing the GO holiday, the online programmed where consumers can book the holiday package online in real time. Most of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia.
Hence, this helps AirAsia to reduce the price.
The strategy that AirAsia need is not just how to reduce cost and make the operational activities running effectively. In Addition, on this paper will be structured into four sections. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to business with a route a network that extent through over 20 countries.
For the functional structure, jobs or tasks are group together according to functional specialization. The implementation of outsourcing also can give competitive advantage in AirAsia because the strategy can be greater rather than created by AirAsia itself. This is partly contributed by the diverse background of the executive management teams that consists of industry experts and ex-top government officials.
Every company has a same chance and opportunity for doing their business. For the international strategy is similar to multinational strategy.Human Resource Management AirAsia hires the competent workers and assign multi-skilled people so that AirAsia can overcome the price in term of HR. this can sustain company mission and recompense employees in term of performance.
Such corporate performance management (CPM) systems consist of metrics, methodologies, processes, and systems to manage performance at the corporate level.
These systems can provide organizations with a wide variety of strategic and operational benefits. Leading talent management at AirAsia, she is responsible for talent and leadership development initiatives to build the talent pipeline. A certified action learning coach with the World Institute of Action Learning, she was the recipient of the WIAL International Coaching Excellence Award for Now Group Performance Management and Employee Value Proposition (EVP) Manager Suhaila Hassan Then Cabin Crew Now Group Head of Cabin Crew Atep Imam Munandar Then Office Boy Now Finance Executive At AirAsia, we see it as our mission to make the world smaller for everyone.
We do this by. Performance management in Human Resource Management Intervention is concerned about managing individual and group performance. In performance management, it has goal setting, performance appraisal, and reward systems that align member work behavior with business strategy, employee involvement, and workplace technology.
Coruson will provide AirAsia’s management with complete oversight of business performance and standardize operations across the group’s nine airlines, in .Download